Imagine, your company releases a video game that has a potential to rock the world. To promote it you bought a drone show as a hype marketing tool. 4 characters and a game name lit up the night sky, but… few people saw it and shared it. The world goes on still unaware of your super game. Promotion failed.
Why?
2 Mistakes Brands Make in Drone Show Advertising
Number 1. Logos only.
A logo is a business card, but would its aerial display give much profit to your audience? Or to your business? If it’s not a pop-culture element that unites generations, it will hardly look emotionally-appealing.
Number 2. Drone shows only.
A solo drone show is unlikely to boost your brand awareness. No crafted production, no media or influencers covering it ー and the impact of your advertising campaign goes down.
Then how to use drone light shows in marketing efficiently? So that it would provide a high ROI, captivate audiences and increase brand awareness.
Emotional Audience Boosts Brand
When implementing drone technology into your marketing campaign, use these tips to make it enjoyable and shareable by millions.
- Make concepts, not pictures
People don’t want another logo from Nike. People want another story from Nike.
A plain sequence of displays of a brand’s name/logo/product will not do. Craft a narrative. Make it resonate with viewers emotionally while showcasing the benefits of your product or service in a creative way.
Example:
During Lumasky drone show for DP World, the logistics provider, we didn’t simply show the Senegalese flag, logo and ships. Instead, our 500 drones presented the life cycle of cashew to demonstrate the brand’s input into West African agriculture and trade. Such visual representation of the brand won the audience’s hearts.
- Create unique content
Drone shows are highly versatile. They are able to perform anything to fit creative and marketing goals in any industry. Draw a real-size building in the sky or build the record-breaking biggest drone display of your product. Such second-to-none drone artwork sets your brand apart and has a high self-promoting potential through photography and videos.
- Offer unique experience
QR codes floating in the sky: let your audience scan it to make an instant payment or get a special offer from your brand
Interactive drone shows: an unbeatable technology by Lumasky that lets people literally game in the sky! Have you ever seen Ronaldo (ok, just take a random person) dribble in the field and drones reproduce his dribbling live in the air? Pretty wild.
New and memorable ways to engage your target audience build positive associations with your brand. Engage audiences like this at any marketing event, and make it the most insane experience ever.
- Engage channels/influencers
Awesome content may or may not promote itself. However, you can always boost it additionally with extra channels:
– invite niche bloggers or celebrities to the launch site to get their genuine emotions, so that they share them on massive audiences while streaming
– get the media on board to cover your event for a wider online and offline audience
– base your digital advertising on drone show footage or UGC.
- Select crowded locations
Or try to activate your drone show marketing campaign on massively attended celebrations like national days or city festivals. The more people see the show and share their emotions on social media, the bigger the impact.
- Collaborate
Sponsoring big social or commercial events can bring a quick result. Place your logo at the end of a drone show on a city’s birthday, and get ready to experience the skyrocketed brand awareness and massive organic reposts.
Example:
Our drone show for McDonald’s at a new restaurant opening in Panama generated lots of buzz. How? Bloggers and media were invited to highlight the drone show. People had fun, got excited by their favorite meals displayed in the sky and followed a gigantic drone-built pointer marking the way to the new restaurant. This campaign looked awesome, felt awesome, and had exactly the same marketing effect.
A Virus People Love to Spread
Not many brands have the budget for a 360॰ marketing campaign. Take a look at the drone shows that shook up the whole world by their creativity only.
A sky-high skeleton pacing around Burj Khalifa in Dubai went viral in one Halloween night. It has gotten an unbelievable 70 million views worldwide without extra promotion, and a wow from Elon Musk. Not to mention TV reports and releases from drone bloggers in different countries.
Or this wonderfully scary skull in a sombrero, observed somewhere over Mexico on the Day of the Dead. Absolutely thrilling, it got millions of views and shares, and was mentioned in Reuters and USA Today.
Want a viral cost-free promotion? Consider throwing a creatively customized drone show on the world’s biggest billboard. One condition: the creative part should be freaking jaw-dropping.
Green Is New Sexy. Secret Drone Show Benefit
Did you know that drone shows are non-polluting? For example, as compared to the equally stunning fireworks. This is another advantage of drone light shows that companies in any industry can take use of. Since the eco-friendly agenda adds points to any brand today, using drone shows in your marketing campaigns supports this idea to the fullest.
To sum it up. How to advertise your business with drone light shows?
- make a unique and catchy content
- engage your consumers with unique experience
- launch drone shows in crowded places or on highly attended occasions
- promote through various channels and collabs.
A single drone show may not work out. Make it a performance tailored to what people love and enjoy, strengthen it by relevant promotion channels, and it will benefit your brand well in line with the marketing strategy.
Examples of Lumasky Drone Marketing Campaigns
Since 2018, Lumasky drone light show has been part of many marketing and advertising campaigns for the world’s major brands. Take a look at some of our most vibrant product launches and branding activations.
