A drone show is a planned spectacle. If you don’t plan it carefully, it may lose its effect, and you may lose your client’s trust. Check 7 crucial steps to make your drone show fantastic, not disappointing.
- Set the goal
Define your goal first, as it drives every decision. Want to advertise? The show must make your brand unmistakable, even with 300-500 drones. To go viral, develop a deeply emotional, share-ready concept. Planning a surprise wedding show? Launch from a hidden location with the drone team dressed as waiters.
- Choose the right setup
Not only the sky, but the location is your stage too. Pick a beautiful backdrop ー a city skyline or an old mountain illuminated by video mapping ー to create a more compelling story and better photos. And always wait for full darkness, as drones are only truly bright against a deep black sky.
- Watch the weather
You may hope for no wind, no rain and no heat during the show, but reality often differs. Drone show pros check the local weather all the time and have a backup plan, which can include postponing / cancelling / shortening the show. Check how Lumasky manages weather challenges here.
- Show a movie
Your animation should tell a story. Make it enjoyable. Use emotional messages, magical animals, or plot twists when drone formations seem like falling or morphing into unexpected images. Your goal is to evoke emotions. And remember, people love sharing emotions. Check how a piece of cheese went viral over Brazil.
- Legalize
Without permits to fly there will be no show. A professional team talks to air traffic control and local authorities, provides the flight plans, and follows all the rules.
- Don’t compromise on safety
Spectacles never come with risks. Flying over people, traffic, crucial or dangerous objects is prohibited. Pro drone show providers use geofencing (virtual fences), emergency landing protocols, and have full insurance. Here is to make sure you know all about drone show safety.
- Tell the world about it
Don’t let the impact fade. The show can work for you even after it’s over. Partner up with local bloggers and prepare a media kit with stunning show videos and pictures. Organic virality is good, but you can maximize the show’s reach and secure your event’s success.
